Banish brassiness with OGX Blonde Enhance+ Purple Toning Shampoo, a powerful toning blend infused with keratin, purple fig and iris that leaves hair looking visibly brighter and feeling hydrated, glossy and soft. An ultra-hydrating, highly pigmented colour-correcting formula, nourish hair and eliminate/neutralize yellow/brassy tones at the same time in just one use/from first use. Suitable for all shades of blondes, whether your hair’s natural, dyed, highlighted, balayage or even silver, instantly transform even the most stubborn brassy tones and restore a fresh, cool, icy feeling. With buildable results, the more you use it, the more it will help shift your blonde tone to be brighter and cooler for longer. For all shades of blonde. Neutralizes yellow / orange and brassy tones after use. A moisturizing and highly pigmented formula that also nourishes the hair. Mild pH-balanced formula that controls frizz and takes care of your hair and scalp in depth. When it comes to reducing brassiness and brightening blonde tones, the hard work is all down to your shampoo. Pair with any OGX conditioner for best results. OGX is an American hair care brand with salon quality whose range includes a variety of series, all with unique scent, color and high-quality ingredients that are also adapted for colored hair. OGX hair care system is sulphate free & PH balanced. OGX products do not want to change, but instead make the best of your hair - let OGX make it possible!