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Lugano was launched in 2018 and is inspired by a small town in the south of Switzerland. The town is located in the Italian-speaking region of Ticino, where Lugano watches draw inspiration from. One of the hallmarks of the brand is its quality Italian design. Lugano's vision is to produce fashionable watches of a high quality, but at a price where everyone can afford it. To make this possible, Lugano has cut out all costly intermediaries.