For everyone who always wanted that sleek ponytail look without damaging their hair, we developed the brand new LOOP. Our Loop is an innovative hair tie that contains an extremely thin spiral inside with our scientifically proven HAIRLOVETECH™. Ideal for fine to normal hair, the LOOP has the performance of a normal hair elastic with maximum hair protection due to its spiral technology and soft fabric. Being gentle on the hair and resulting in less damage, less marks and less pain, the LOOP is the perfect companion for your everyday.